General Mills Braces for Margin Pressure Amid Rising Costs and Price Hikes

general mills braces for margin pressure amid rising costs and price hikes.jpg Business

General Mills, the powerhouse behind household names like Cheerios cereal and Betty Crocker, has seen its shares nudge upwards in pre-market trading as investors anticipate the company’s Q1 earnings report. Analysts predict a slight 2.7% dip in adjusted earnings for the fiscal first quarter concluding in August, but project a 3.5% increase in group revenues reaching $4.88 billion. This divergence is indicative of the ongoing margin pressures the company faces, and its capacity to implement price hikes as input costs persistently escalate.

Earlier this year, General Mills projected an adjusted earnings growth between 4% and 6% from the 2023 base of $4.30 per share, attributing this to an anticipated input cost inflation of around 5%, primarily driven by wage increases. The company reiterated these figures at a recent industry conference hosted by Barclays, emphasizing its commitment to tackling the changing external environment characterized by moderating inflation, stabilizing supply chains, and a resilient yet increasingly cautious consumer.

General Mills Q1 Earnings: What to Expect

General Mills (GIS) shares are slightly up in pre-market trading as the consumer staples group prepares to release its first quarter earnings report. The owner of renowned brands such as Cheerios cereal and Betty Crocker is expected to reveal a slight 2.7% decrease in adjusted earnings for its fiscal first quarter, which concluded in August. The anticipated bottom line is $1.08 per share. However, group revenues are projected to climb by 3.5%, reaching $4.88 billion.

Margin Pressures and Rising Input Costs

The discrepancy between earnings and revenue is largely due to ongoing margin pressures and the company’s capacity to implement price hikes as input costs escalate. This summer, General Mills projected adjusted earnings growth of between 4% and 6% from the 2023 base of $4.30 per share. The company also anticipates a 5% input cost inflation, primarily due to rising wages.

Navigating a Dynamic Landscape

Earlier this month, the company reiterated these figures at an industry conference hosted by Barclays. The group emphasized its strategic focus on the fluctuating external environment, which includes moderating inflation, stabilizing supply chains, and a resilient but increasingly cautious consumer base.

CEO Jeff Marmening expressed the company’s commitment to their key priorities for the year. "As we navigate this dynamic landscape, we remain committed to executing on our key priorities for this year, which are to continue to compete effectively, improve our supply chain efficiency, and maintain our disciplined approach to capital allocation," he stated.

Share Performance

Shares of General Mills were marked 0.12% higher in pre-market trading, suggesting an opening bell price of $65.95 each. Despite this slight increase, the stock remains down by over 18% in the past six months.


General Mills’ ability to navigate through the current economic uncertainties and maintain a steady course despite rising input costs will be a key focus for investors. In the face of margin pressures, the company’s commitment to improving supply chain efficiency and maintaining a disciplined approach to capital allocation is commendable. However, the outcome of these strategic decisions remains to be seen in the forthcoming earnings report. The company’s performance could serve as a barometer for other consumer staples companies also grappling with similar challenges.

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