Investors Embrace AI Advice Yet Crave Human Validation

investors embrace ai advice yet crave human validation.jpg Business

In the rapidly evolving world of finance, artificial intelligence (AI) is making a significant mark, with more than half of investors willing to act on recommendations provided by generative AI systems, provided these are vetted by a human financial advisor. A recent survey by the CFP Board, the professional body for personal financial planners, reveals a surprising comfort level, particularly among Baby Boomer and Gen X investors, with AI systems such as ChatGPT and Google Bard. However, the data also underscores a prevalent need for human oversight in the realm of AI-generated financial advice.

The survey findings highlight a generational divide in the acceptance of AI in financial planning, with almost two-thirds of Baby Boomer and Gen X investors expressing satisfaction with advice from generative AI, compared to just 38% of investors under 45. Nevertheless, the leap from receiving to implementing this advice exclusively from AI sees a significant drop, with only 15% of older investors and a mere 8% of younger investors feeling "very comfortable" with the idea. This suggests that while the integration of AI into financial decisions is growing, the trust in human advisors continues to play a crucial role.

Investor Trust in AI: The Human Touch Still Matters

Acceptance of AI in Financial Advice

In a recent survey, it has been revealed that more than half of investors are willing to consider financial advice provided by generative artificial intelligence (AI) systems like ChatGPT and Google Bard, if the recommendations are vetted by a human financial advisor. The survey, conducted by the CFP Board in June 2023, indicates a surprising trend: Baby Boomer and Gen X investors are more receptive to AI-generated advice than their younger counterparts.

Generational Differences in Trusting AI

The study showed that 62% of investors from the Baby Boomer and Gen X generations expressed high levels of satisfaction with financial planning advice from AI systems, in contrast to 38% of investors under 45. However, this acceptance decreases significantly when it comes to directly implementing the AI advice. Only 8% of younger, and 15% of older investors are "very comfortable" acting on AI advice without human confirmation. This suggests a continued preference for human oversight in financial decisions, regardless of the generation.

The Role of AI and Automation in Investment

The use of AI and automation in financial planning and investment is not a new phenomenon. Robo-advisors have been streamlining financial management for years, with their assets under management projected to hit $3 trillion in the U.S. this year. Wall Street firms have been increasingly employing AI tools for tasks ranging from client portfolio analysis to identifying potential defaulters, reflecting AI’s rising prominence across various industries.

Regulation of AI in Finance

Despite this growing use of AI, there remains a degree of caution, both from individual investors and professionals. The landscape of AI in finance is ever-changing and often unpredictable, leading to the need for careful regulation. In response to this, the U.S. Securities and Exchange Commission has recently introduced new rules to control the use of AI by brokers and money managers.


While AI’s role in finance is growing, the CFP Board’s survey highlights the enduring value of the human touch in financial advice. Despite the convenience and efficiency AI offers, investors, regardless of their age, still prefer their advice to be vetted by a human financial advisor. As AI continues to evolve and become more integrated into financial services, maintaining this balance between technological innovation and human intuition will be crucial.

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