In the tech world, delays can often signal success. This is certainly the case for Apple Inc., whose newly unveiled iPhone 15 Pro has seen delivery times slip until November for some configurations, indicating a high demand for the top-tier version of their latest lineup. The four iPhone 15 models, available for preorder in over 40 countries, have stirred up a frenzy among Apple enthusiasts. Particularly, the high-end Pro Max model, retailing from $1,199, saw its promised delivery date shift from September 22 to mid-November in the US.

Such shipment delays have long been used by Apple analysts, investors, and fans as an indicator of a new model’s popularity. While supply chain issues and logistical problems can influence these delivery times, the current delays point towards a healthy reception of the new iPhones, even amidst concerns of a potential backlash in China. The tech giant relies heavily on its flagship product, with the iPhone accounting for approximately 50% of Apple’s sales. The company is hopeful that the new model will help reverse a sales slump that has been ongoing for three quarters.

High Demand for iPhone 15 Pro Leads to Shipment Delays

The newly launched iPhone 15 Pro is witnessing strong demand, leading to delayed deliveries in several regions. The high-end models of Apple Inc.’s iPhone 15 series have seen their promised delivery times slip until November for certain configurations.

Strong Demand for Pro Max Model

The iPhone 15 Pro Max model, valued at $1,199, was available for preorder on Friday in over 40 countries. However, its delivery period extended from the initial September 22 to mid-November in the United States. The blue and black Pro Max models witnessed shipment times up to October 16, while the natural and white models were postponed until November 13. These delays have impacted all storage capacities of the Pro Max model, which boasts a revamped camera and larger screen.

Shipment Delays as Demand Indicator

Apple analysts, investors, and fans often use shipment delays as an indirect method to gauge the popularity of a new model. While supply chain issues, inventory, and logistics can influence delivery times, the recent delays indicate a healthy uptake for the new phones, including in China where concerns about a backlash have been reported.

The iPhone accounts for approximately 50% of Apple’s sales, and the company hopes the new model will help reverse a sales downturn that has continued for three quarters.

International Delivery Delays

China’s shipment times for all iPhone 15 Pro Max models extended until November, with the standard iPhone 15 Pro versions facing three- to four-week waits. Canada is experiencing six- to seven-week delays for the Pro Max, while Australia, Japan, the UK, India, France, and Germany are seeing up to eight weeks of delays for the natural titanium Pro Max. As preorders continue, these delays may increase.

My Takeaways

The fact that there are significant delays in the delivery of the iPhone 15 Pro Max highlights its high demand and acceptance. While logistical challenges might be a contributing factor, the strong demand indicates that Apple’s pricing strategy is working, despite the $100 increase from the previous model. The Pro Max model seems to be the most popular variant, with the natural titanium color being a hot seller. The iPhone 15 Pro series, with its significant upgrades over the previous models, including a titanium casing and improved camera, seems to have struck the right chord with customers.