Nvidia’s H100 Chip: The $40K Hardware Everyone’s Chasing

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In the rapidly evolving world of artificial intelligence (AI), Nvidia has emerged as the leading light, its H100 chips coveted by titans of tech and innovative startups alike. The scramble for these powerful processors is such that even Microsoft and Google, who are spearheading the development of generative AI-driven search engines, find themselves amongst the throngs of eager customers. The demand is so high that server manufacturers report waiting times of over six months for their orders, while venture capitalists are snapping up these chips to bolster the technological capabilities of their investments.

The allure of Nvidia’s H100 chips extends beyond the realm of tech companies. Saudi Arabia and the UAE have reportedly acquired thousands of these $40,000 chips in a bid to build their own AI applications, according to unnamed sources cited by the Financial Times. This singular focus on one chip from one company has sparked a buying frenzy, leading to rampant speculation in Silicon Valley about who is securing how many H100s and when. Even Tesla’s Elon Musk has been vocal about the scarcity of Nvidia’s chips, highlighting the pivotal role they play in the development of AI technologies.

Nvidia’s AI Chips: The Hottest Commodity in Tech

Nvidia, the AI company currently making waves, is experiencing extraordinary demand for its H100 chips, with tech giants such as Microsoft and Google leading the charge. These companies, in their quest to build generative AI-driven search engines, are among the biggest customers for these sought-after chips. Even countries like Saudi Arabia and the UAE have reportedly purchased thousands of these $40,000 chips to develop their own AI applications.

The H100 Chip Frenzy

This surge in demand for Nvidia’s H100 chips has resulted in a buying frenzy throughout the tech industry. Even Tesla CEO Elon Musk has commented on the scarcity of Nvidia’s chips. Due to the shortage, Tesla has committed to spending $1 billion on building a new supercomputer named Dojo. The supercomputer will be used to train its fleet of autonomous vehicles and process the data from them. Musk has stated that if Tesla had been able to secure enough Nvidia GPUs, the development of Dojo might not have been necessary.

Why Generative AI Models Depend on Nvidia’s H100 chips

The primary reason for the massive demand for Nvidia’s H100 chips is that large language models (LLMs) utilise them to generate complex responses to questions. However, integrating LLMs into real-world applications like search engines requires significant computing power. The Nvidia H100, named after computer scientist Grace Hopper, is tailor-made for generative AI and runs faster than previous models, making it perfect for processing a substantial number of queries quickly.

Potential Competition for Nvidia

While Nvidia currently commands the market for high-performing AI chips, the shortage of H100 chips provides an opportunity for competitors to rise to the occasion. Both Amazon and Google are developing their own Nvidia-like chips, called Inferentia, Tranium, and Tensor Processing Units respectively. As generative AI startups scale up and find themselves short of H100s, these alternative chips could become increasingly attractive.


The surge in demand for Nvidia’s H100 chips highlights the booming AI industry and the pivotal role of powerful chips in AI applications. This trend also indicates the potential for competition in the market, with companies like Amazon and Google stepping up their game. However, it remains to be seen how these developments will shape the future of the AI industry and, in particular, the market for AI chips.

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