In a bid to revolutionize content creation, YouTube has announced the imminent rollout of four new artificial intelligence (AI) powered tools. Unveiled at the Made on YouTube event and detailed in a recent blog post, these tools are designed to streamline the content creation process and are expected to be available by early next year. The suite of tools includes AI Insights, which generates new video ideas based on audience viewing habits; Dream Screen, an AI tool for YouTube Shorts users that creates unique backgrounds from typed prompts; assistive search for creator music, which recommends soundtracks for videos; and Aloud, a translation tool that dubs videos into various languages.
The introduction of these tools is part of a broader trend of tech companies, such as TikTok and Google, integrating AI into their products to keep pace with the growing consumer and creator demand for state-of-the-art tech innovations. YouTube’s 2023 Culture & Trends Report highlighted the platform’s 1.7 billion views garnered this year for videos about generative AI tools. The report also revealed that 60% of over 25,000 surveyed viewers are open to watching content generated by AI. With the launch of these tools, YouTube’s CEO, Neal Mohan, asserts the company’s commitment to making content creation more accessible for creators at all levels.
YouTube Unveils New AI-Powered Tools To Simplify Content Creation
YouTube has just announced the introduction of four new artificial intelligence (AI) powered tools aimed at streamlining the content creation process. The announcement, made at Thursday’s ‘Made on YouTube’ event and further detailed in a blog post, underscores YouTube’s commitment to making content creation accessible to everyone, as iterated by CEO Neal Mohan.
Overview of the New AI Tools
The new AI tools include AI Insights, Dream Screen, Assistive Search for Creator Music, and Aloud. AI Insights generates new video ideas based on the viewing habits of creators’ audiences. Dream Screen is a generative AI tool that enables YouTube Shorts users to create unique backgrounds through a simple text prompt. Assistive Search for Creator Music recommends soundtracks for videos, while Aloud is a translation tool that dubs videos into various languages.
These cutting-edge tools are expected to be available by early next year.
AI in the Spotlight
This announcement comes amidst a growing trend of tech companies, such as TikTok and Google, introducing more AI products to keep pace with the increasing consumer and creator interest in exploring the latest technological innovations.
According to YouTube’s 2023 Culture & Trends Report, videos about generative AI tools garnered over 1.7 billion views this year. Moreover, 60% of the 25,000 viewers surveyed expressed openness to watching content generated by AI tools.
Making Content Creation More Accessible
The new tools are part of YouTube’s broader initiative to make content creation more accessible and less time-consuming. YouTube had previously tested the dubbing feature with popular creator MrBeast (Jimmy Donaldson) and launched YouTube Create, a mobile-first editing app for its Shorts videos.
The YouTube Create app, currently available only for Android phones, includes features like trimming, automatic captions, voiceover recording, and royalty-free music with beat matching technology. An iOS version is set to be released next year.
AI Tools: A Boon for Creators
Many of these tools are particularly beneficial for Shorts production, a format which YouTube reports is averaging 70 billion views daily. Creators have expressed a positive outlook towards AI tools, with many viewing them as facilitators rather than threats to content creation.
In conclusion, these new AI-powered tools are YouTube’s latest effort to empower creators by making content creation more accessible and efficient. As AI continues to permeate the content creation sphere, it will be interesting to watch how creators adapt and leverage these tools to enhance their content and engage with their audiences.
